How To Create An Awesome Vision Statement

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“Vision defines what you stand for, why you exist, and who your team [or you] will become.” -Daniel Harkavy

As I said last week, I spent a number of years wandering aimlessly in my career. Once I gained clarity of my current self and situation I was ready to look forward.

It wasn’t easy to look forward to something that seemed more impossible than possible. I am easily distracted and tend to procrastinate if someone else isn’t depending on the outcome. But let me tell you, it has been worth it.

Knowing the answers to these questions has led me down a path that I never would have been on if I had not put in some work and intentionality.

1. What do you value? OR What is your why?

This is crucial to your vision statement.

Simon Sinek in his book Start With Why says, “People don’t buy WHAT you do, they buy WHY you do it.” You are automatically separated from all the other people doing your “what” when you communicate through your why.

Knowing why you do or want something you can also help you set goals and stay on track with your vision.

2. What are non-negociables that you want for your life/business?

This usually stems from your values.

Example, one of mine is location freedom. I want to be able to work from wherever I am. Why? Because I value quality time with people and fun. Location freedom allows me to visit several of my friends around the world, travel with my husband, and I get inspiration from exploring new places.

3. imagine 5 years from now, what do you want your life/business to look like?

Now we start writing a vision statement. Remember you can continue to refine it but it must ALWAYS come from your why. If not, you will lose motivation, get lost in the weeds, and discouragement and comfort will sneak in.

Your vision doesn’t have to make sense to anyone but you. It doesn’t even have to seem achievable (we’ll get to that!). But if you don’t know where you want to go, you’ll never end up where you want to be.


I encourage you to take an hour (or a couple) go sit in a coffee shop or a room alone at home (no kids, no husband, no roommates) and start writing down answers to these. No right or wrong answers, just let it flow. Once you get some things down on paper, go back and edit. What did you write that excites you? Make this fun for yourself, just imagine how awesome your life could really be!

QUESTION: What’s your why?

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